A Story of Determination
Two 16-year-olds, Alexey and Fabian, met at an apprenticeship for electronics technicians at the ETH. They were both intrigued by the same question: "Why do we hear about successful managers of technology companies, but not about the great engineers who help develop these marketable innovative technologies?" That was it! The duo decided to make their own company at some point in time.
Alexey joined a company developing electronics and, at the same time, Fabian started working with a coffee machine manufacturer. He identified the problems of heating liquids and started researching Ohmic Heating technology a potential solution
Later, while continuing his education abroad as an exchange student from Zurich, Alexey came across the MassChallenge competition for early-stage startups/ideas. This led to a serious start for the idea of a start-up.
Overnight, Alexey and Fabian developed the entire business case, and by 2016 Alexey was back in Switzerland - experimenting along with Fabian on that dining table that survives to tell the tale of a startup.
The determined engineers incorporated of InstaHeat AG in 2019, joined by management author and serial tech-entrepreneur Anil Sethi.
InstaHeat's HeatFlow debuted in 2025 as an integrated device within a fully automatic commercial coffee machine.