A Story of Determination
Flashback
A Story of Determination
Two 16-year-olds, Alexey Gromov and Fabian Dietschi, met at an apprenticeship for electronics-technicians at the ETH.
They were both intrigued by the same question: "Why do we hear about successful managers of technology companies, but not about the great engineers who help develop these marketable innovative technologies?"
That was it! The duo decided to make their own company at some point in time.
Alexey joined a company developing electronics, Fabian started working with a coffee machine manufacturer. He identified the problems of heating liquids and started researching Ohmic Heating technology a potential solution.
Later, while continuing his education abroad as an exchange student from Zurich, Alexey came across the MassChallenge competition for early-stage startups/ideas. This led to a serious start for the idea of a start-up.
Action!
Overnight, Alexey and Fabian developed the entire business case, and by 2016 Alexey was back in Switzerland - experimenting along with Fabian on that dining table that survives to tell the tale of a startup.
2019 and beyond
The determined duo, Fabian and Alexey, along with management author and serial tech-entrepreneur Anil Sethi incorporated InstaHeat AG.
With the vision to redefine liquid heating, the engineers continued working relentlessly and building their team to create the ohmic heating-based flow-heater.
In 2025, InstaHeat's HeatFlow Series debuted in as an integrated device within a fully automatic commercial coffee machine.
Further production is being rolled out - as the startup transitions into commercialisation.